UX Writing - Ask Me Anything with Laura Costantino
In this episode of the UX Cake podcast we’re bringing you lots of great information about UX writing as a specialty within UX. In this special Ask Me Anything format we cover some of the most useful soft skills for a career in UX writing, hard skills that are transferable from other industries, ideas on how to upskill your UX writing, finding a mentor, and career trajectories for UX writers.
My guest is Laura Costantino (they/them), a senior UX writer at Google. For the past 10 years, Laura has worked at the intersection of editorial marketing and strategy. They fully transitioned into UX content about three years ago and now, as someone who went through a career change, Laura is dedicated to helping other people of all backgrounds transition into UX while also being committed to developing content design and strategy as pivotal parts of the UX discipline.
Which soft skills seem most essential in helping individuals navigate UX writing roles?
For Laura the most important soft skills for UX writers are collaboration, communication, and curiosity. It’s interconnected, by starting with curiosity, be open minded. For communication, this is really important for UX practitioners, both orally and in writing.
The work of creating user experiences has a lot of moving parts, and people are coming from different backgrounds and different disciplines, so being a good collaborator, and keeping an open mind and communicating are your essential soft skills.
What hard skills are transferable from other industries into UX writing?
Writing is the foundation, you have to be a writer before you can be a UX writer.
Understanding UX, in terms of like, what's the framework? What are the processes of UX, so, you know, sprinkling in a little bit of UX research, like be even being able to use figma for example,
Being able to speak about what the UX process is
Any sort of background in information architecture or content strategy is incredibly valuable
Where does UX writing fit into the UX process?
As early as possible, as early as research or product vision. UX writers can also be really helpful in writing product narratives, value propositions, at the beginning of a project. Getting a writer's perspective, it's best to have them involved as early as possible.
Also working very closely with research, there are some areas of similarities in thinking about the user experience and how content influences how people think. And how messaging works.
Resources
Strategic Writing for UX, Torrey Podmajersky
Content Strategy for the Web, Kristina Halvorson
Content Strategy Toolkit, Meghan Casey
Working in Content
Content + UX slack
Mentoring platforms
ADP List
UX Coffee Hours
Design Buddies
Hexagon Mentorship program
Connect with Laura Costantino
Linkedin
Website
Twitter
TRANSCRIPTION
Leigh Arredondo 0:02
You X cake is all about developing the layers you need to be more effective in your work and to be happy and fulfilled in your career. I'm your host, Lee Allen aridol. No. And I'm a UX leader and leadership coach. UX cake episode 50 UX writing, ask me anything. Hello, and thank you so much for joining me today. Today's episode has lots of great information about UX writing as a specialty within UX. We're talking about some of the most useful soft skills, the hard skills that are transferable from other industries. You'll get ideas on how to upskill your UX writing and on finding a mentor as well as career trajectories for UX writers. My guest today is Lara Cosentino who's a senior UX writer at Google. And this asked me anything format was actually inspired by a LinkedIn post that Lauer put out, Laura is an active mentor. And during mentoring, they were noticing a lot of the same questions would come up again and again. So they posted an Ask Me Anything on LinkedIn, where they have a few 1000 followers actually, as a way to answer some common questions that a lot of people have. So when I saw this post, a lightbulb really kind of went off for me, way back in 2017. When I started this UX cake podcast, I had spent years mentoring and had myself come across many, many common issues that people would have in UX and starting the podcast was really kind of a way for me to move from that one on one mentoring to a one to many model. So I thought, well, let's have Laura answer these questions in a UX cake episode. So here we are today. A little bit more about Laura. As I mentioned, Laura Costantino is a senior UX writer at Google. And for the past 10 years, Laura has worked at the intersection of editorial marketing and strategy. And they fully transitioned into UX content about three years ago. Now, as someone who went through a career change themselves. Laura is dedicated to helping other people of all backgrounds transition into UX while also being committed to developing content design and strategy as really pivotal parts of the UX discipline. All right, so let's jump into this asked me anything about UX writing. Hi, loud. Hi.
Laura Costantino 2:51
Hi, Lee. How's it going?
Leigh Arredondo 2:53
Good. Thank you so much for joining me on UX cake. Yeah. Excited to be here. Yeah, I have been looking forward to this conversation. We we've had a couple conversations online and in person. And so I am really excited to bring this to the audience, because I know you have been answering so many questions on LinkedIn. So people have a lot of questions. And this is just I'm really excited to kind of like, extend this information to folks who might not know you yet. And so starting with you, and who you are and your story, you made a change in your career into UX writing, and you're now at Google as a UX writer. So tell us a little bit about that. Yeah,
Laura Costantino 3:39
I'm happy to. So I always like to say that, in the past 10 years, I work at the intersection between content marketing, and UX. So I really started my career in content writing now, around like, over 10 years ago, really, I actually have a background in media and film studies. But that career sort of like ended quickly after graduate school. And I transitioned into that started doing content writing in different aspects, but mostly focusing on editorial writing, kind of like longer form, blog posts, type of content, and then move into social media writing. So got to learn a little bit of that when Facebook and Twitter were still the hardest like platforms, social media platforms, and Instagram was like super super new. Once I started doing social media marketing, that's kind of like what helped me transition more into marketing and content strategy. So I also get got to learn a bit of that and a good chunk of like, copywriting for ads and all all sorts of like different like creative assets that will masih digitally focus. So I've always been around content and writing just from like really different aspects. During my time as a marketer, I had the opportunity to work with some really amazing designers and art directors. And actually one of them was at the time transitioning himself from art direction to UX design. And so we got to dork and I learned that he was taking this class at school in Seattle called School of Visual Concepts. And it was kind of like an introductory class in UX design. And I ended up taking the class myself really enjoying it finding myself very attracted by the principles of user experience, and simply just this idea that instead of being focused more on the business, which was you know, my goal is a market there, right, like focus on profit and return on investment and sales, etc. To really move very much more into the perspective of like, how do we help like user accomplish their task and make their experience more pleasant and, and usable, unusable and etc, etc. And so I ended up doing a whole a full year's certificate and discover UX writing that among you know, all the different UI UX disciplines. One of them was UX writing, and things just kind of like natural came to gather my experience in writing, and my sort of like, newfound love for for UX. And really found like, that could be a great opportunity for me to step out of marketing, and transition my career into something different. And I went from a marketing role at Amazon to a content strategy role, I think, a UX content strategy role. So I kind of like started the transition there. And I actually still consider myself even though my official title is UX right there. I also consider myself a UX content strategy in the sense that I focus Yes, on the word in the in the experience and in the product, but also thinking about content across how is the content organized, how is a Montaigne? What's the content governance, what is information architecture? I feel also like anyone who works in UX, you know, their careers have a lot of these different aspects to them. And then maybe then they have like, one particular area of expertise. And so yeah, I mean, I did content strategy at Amazon, and then actually took a year break. A year sabbatical, I was very lucky to do that, that gave me the opportunity to upskill continue, like learning online, on my own, started doing some mentoring, talking to people really kind of like that helped me transition into a Content Designer role. Where I was for, for a temporary assignment. And now my role at Google, you know, I have to say, during my my sabbatical, that's actually when I started posting on LinkedIn quite a bit because I was abroad.
I was Italy, and I was and it was actually during the pandemic. And I was very concerned, I was like, losing touch completely with the professional community and the UX community. So it was a way for me to try to, like keep in touch with with people and share my voice.
Leigh Arredondo 8:45
Yeah. Which is a great voice on LinkedIn. I think you got some traction pretty quickly. Because you're talking about things that are, you know, very interesting in a very authentic way. So thank you so much for sharing that your story with us. And, yeah, so now we're gonna jump into this crazy idea. It's new for you x k. But I think the Ask Me Anything is a format that has really kind of exploded lately, by now, last few years. Yeah. So it's awesome that you did that, that you kind of put that out there. And I'm excited to share some of these questions and your fantastic insights with people. So how about if we just jump in on some questions? Yeah, let's let's do it. All right. So I really liked this question. I put it at the top because I feel like this is soft skills is has always been getting like at the core of my mission with UX cake. So the question was, what soft skills seem most essential in helping individuals navigate UX writing roles?
Laura Costantino 9:53
Yes. So this is actually a really cool question, I think because so The first class I took in my UX design certificate just right after the introductory class was actually a soft skill class, like it was called the Yeah, so skill for UX designers. And you know, that really, like got me thinking, even before I fully transition into a career as a UX writer, like, what are some of the skills that maybe I already have? Or like, I can like practice or
Leigh Arredondo 10:30
transition help you translate? Yeah, they can, like really
Laura Costantino 10:33
helped me transition into into this new career. And definitely, like going through, you know, the full transition during like, the interviews, that's always been like top of mind, right? Especially because I wanted to make sure that, you know, all these years of experience that I was bringing with me, even though I may be working like collateral kind of like different industries, I still gain like, all these soft skills that can be like, really, really important in the context of UX. And I, you know, I did actually answer these on LinkedIn. And I tried to like, almost like, summarizes as much as possible, because I think we could talk about it quite a bit. But I said, three things, collaboration, communication, and curiosity. And I think you can kind of like, move them around. Right. But to me, they're all very much like interconnected, I think, starting with curiosity, like keeping an open mind, I think it's very important for whoever is starting, but also really, for anyone at any level in UX for so many reasons. Yeah. And you know, from that, I think communication, right, like communication, we are in meetings so much as UX practitioners, that's, I think, where we spend actually, maybe almost most of our time. And so communication is like really important, both like orally and in writing, you know, writing messages, we're on Slack, we're on chat, we're in email. So really dry.
Leigh Arredondo 12:52
Yeah, absolutely. I agree with you, 100%. And it's, I agree with you, 100%, for UX in general. My specialty is not UX writing that although I have done plenty of it in my career. Definitely not my specialty. But Awesome. Thank you for that. So that actually is very related to this next question, which is, what skills and maybe we can look at hard skills as opposed to soft skills, what skills are transferable from other industries into UX writing? And I'm going to take a guess at one writing. Okay. But there's got to be more.
Laura Costantino 13:37
Yes. 100%. I think, you know, writing is the foundation, right is the basis you have to be a writer before you can be a UX writer. And to me, that means a lot of a lot of things. I'm also a mentor to people who are two career changes and early career people. And that's what I always tell them that rarely have you done any writing and especially career changes. I mean, a lot of the people who are today UX writers, UX writing, leaders, content design leaders usually come from journalists background, when we all we do have like a very diverse array of backgrounds, but definitely a lot of people coming from journalists from marketing, so disciplines that have like a really, really strong academia like writing component. And so I would say definitely the first one is writing in all sorts of capacities. And then like you were saying, I mean, a UX writer is a UX practitioner. So understanding UX writing, like Sorry, UX in terms of like, what's the framework? What are the processes of UX, so, you know, sprinkling in a little bit of UX research, like be even being able to use figma for example, right? Okay, that is definitely a skill that UX writers should have. Because I mean, we may be like called to wireframe something, right. So even some of like a basic part skills for UX designers are actually the same kind of like hard skills for for for UX writers. And then I think also thinking about, like, other transferable skills that are more like harder skills, I'd say probably, honestly, probably, starting with the writing is a really great start adding on top of that, being able to speak about like, what the UX process is, being able to shut it down a little bit of like I say, prototyping some, some research. I think that's really the basis. And then I personally then to doubt people that if you have any sort of background in information architecture, content strategy, that's incredibly valuable, and also incredibly valuable for actually growing as a UX as a UX, right there. Anything that could be related, like taxonomies, like things like that, right?
Leigh Arredondo 16:19
Yeah. As you're talking, it reminded me of I had Tori pugmire ski on who wrote the UX, strategic UX writing books several episodes ago, in the season two, but you were talking about, you know, prototyping and figma. And it reminded me of kind of her process, which is very much a UX process where you're looking at an end to end flow, and you're kind of even storyboarding it out more or less so that you can understand, you know, you're not just looking at one piece at a time, you're looking at the whole thing more strategically.
Laura Costantino 16:58
Absolutely. Yeah, absolutely. Looking at the entire user journey, for sure. And in an ideal case, scenario, lead to working hand in hand with the designer and the end, the UX researcher, I think that's the ideal state for any, like UX team.
Leigh Arredondo 17:18
Yeah, yeah, I'll bet. Oh, gosh, I have so many questions about that. I'm gonna go ahead and throw in a couple of questions myself, because what that brings to mind is kind of the process where does UX writing fit into the UX process? Right?
Laura Costantino 17:37
Yeah, I think almost, or any UX writer would say, as early as early as possible, as early as research as early as product vision. One thing that, you know, may maybe people may not really be aware of, but actually UX writers can be really helpful in writing product now. narratives, value propositions. So I think even like, from that perspective, it's great to have a UX writer involved as early as possible. And I also think, UX writers, or content designers, I kind of use that interchangeably, but it's a little bit controversial. So I'm going to set you up. For now, I think, working with with very closely with with research, like I feel like there are some like real areas of similarities in like thinking about like, the user experience and how content like influences how people think. And you know how messaging works. So yeah, I would just say, honestly, as early as possible.
Leigh Arredondo 18:49
Yeah, that makes a lot of sense. All right. So let's see, policy related what projects or upskilling and aspiring UX writers do to be more valuable candidates. So this is sort of going back to that if for someone who's looking to move into UX writing, everyone in UX in general is looking for projects to add so they can get their foot in the door, that entry level role, that first role in UX. So yeah, what does that look like for UX writers?
Laura Costantino 19:24
Yeah, I think you know, if we've had this conversation, like even one or two months ago, I would have probably answered maybe something a little bit different, but I had a very interesting conversation online with that kind of spur from me saying, Oh, you really need to portfolios. What one being a website and one being your portfolio, that slide deck that you present during the interview, like thinking specific Usually about people who are aspiring UX writers. And actually, I had to, you know, change my boss because that was actually like my experience. I was speaking from like my experience from, you know, what I was sort of what I always what I always thought and also a UI, a US perspective, obviously, but hiring managers actually started answering me and specifically UX writing and content design hiring managers saying, no, actually, a lot of us are okay with just writing samples, and especially a B, a UX, a website can be a big barrier to entry because of the cost. And I mean, this was coming also from people kind of, like from all over the world, some I think, like, based in the US some based in the UK. So I had to sort of like really reconsider what I was saying, and, you know, made another person I'm saying all of these to say that I think like right now my answer to that would be really like focusing on writing no matter what, I think that's also important, just like, any writing sample a person might have, or even just like, writing takes practice, like a lot of other things like the craft, the mastery of writing takes practice. So I would say, I think, doing some of that, and then like I was mentioning, you know, start learning about, like content strategy, what that means if, if a person doesn't know, and really in terms of, you know, projects, I would say kind of like, really the depends what's what's available, right? I tell people that, you know, that work already in companies like or, you know, big or small, like, is there anything you get, get involved in, right? Like, can you talk is there a UX designer on your on, you're not even on like the extended team that you can start talking to, I remember when I was trying to do transition into UX, I was lucky enough to already work in Amazon. But I actually did a lot of intern like UX research, like interviews, user interviews, but I was not taken, like I would volunteer to researchers and say, Well, you know, do you need someone to take notes, because then I knew that I could, like, learn that skill, see how UX really works, you know, in real in real life and get exposed to that. So now I can say, I've gone through that I've gone to, you know, the whole kind of like process of being in the interview diagramming afterwards, kind of like working with the researcher on insights and takeaways. So I think that we, you know, if there's any opportunity at work, already, try to use that, if possible,
Leigh Arredondo 23:04
where you're working where you already are, and volunteer opportunities to I mean, with nonprofits, a lot of folks will just reach out to that, I think was interesting is, for writer, it's almost a little bit of a lower barrier, like to entry, because so few UX teams actually have the luxury of having specifically a writer, right, so for a designer, you're limited by what can actually be implemented. Whereas for writer, regardless of what the design is, there have to be words, there has to be content. And so, you know, you can actually probably get most if not all of your words published, you know, or implemented. Whereas design, this is definitely a little trickier. Yeah. I love that suggestion for looking at round where you are working for opportunities. That's great. Oh, I did have a follow up question on the writing samples. So what what type of writing samples if you're looking for you X writing job? I would imagine they're gonna want to see kind of your writing in conjunction with a design of some sort. Yeah, just kind of like paint the picture for what type of writing samples are?
Laura Costantino 24:29
Yeah, I think, honestly, you know, I'm just want to make sure I clarify, because I'm not a hiring manager. I'm speaking again, from my my experience doing and what I think other people may mean when they speak of writing samples. I actually think it would be any any writing that's done for the Internet, right, like for the web, so any sort of like digital writing, even in my particular case, like I said, was a marketer. And I was no product marketing, kind of like brand marketing. So I did a lot of copywriting, for sure. And so one of my projects actually was more from like my time in marketing and speaking about like, voice and tone, which is something UX, right. There's also work with work on UX writer has to be able to, like, understand what voice and tone are, and like, use them. And so that's why I'm saying, you know, it could be even just copywriting for the for the web that maybe wasn't necessarily coming from a UX perspective. But I think if you are before becoming a UX writer, you can take what you already have your writing sample, and start framing it in Europe from a UX perspective, right? Like it may not be a UX project, per se, but you can at least say, why did you write it? Why did you write in a certain way? Why does it have a certain voice and tone? And you know, what the problem? What are you trying to solve? Right? Like, what are the users like, how was helping users? I mean, it may not be of course, like, a for UX case study. But it can be at least saying, yeah,
Leigh Arredondo 26:22
yeah, that makes a lot of sense. Yeah. Okay. So if you could pick an exercise to do once a week to enhance your UX writing skills? What would it be? Yeah, I
Laura Costantino 26:37
thought about this quite a bit. Because Okay, I'm gonna give you answer one that I think is like, really, like straightforward, it probably makes more sense than the other one, maybe it's a little bit more nonsensical. But it's also a little bit more me, there is something called something called Daily UX writing challenge. And it's actually, it's a website, I can't unfortunately, remember the name of the Creator, but this person created this website, you sign up and every day for 15 days, I think you get a prompt with kind of like a scenario a problem, right? And so something just to like, help you write a piece of copy. And I've seen actually very, you know, people who are trying to break into UX writing using an event for their portfolio as one of those like writing samples that we were talking about. And it's you know, it's great. I even done it myself now. Now, years ago, it's good to get some practice and have, you know, some really clear, like I said, scenarios and constraints. So it's definitely like great practice. One thing I would suggest is like, Yes, I know, it's daily. But one thing I do as a UX writer, I mean, I go through a lot of changes in my copy, I refine, refine, refine, refine, refine, like,
Leigh Arredondo 28:04
just like, just
Laura Costantino 28:08
so I would say, you know, don't just like take the prompt, do it. And what's next, right, like, let's wait for the day after No, like, really use it as if it was a UX problem, like write the first copy, write it again, give yourself maybe more constraints. Like, what if you're writing it in a celebratory tone versus like a neutral tone and just kind of like, really iterate on that? Yeah, so that's a sensical answer. The nonsensical for me is read. I don't think you can be a good writer without reading a ton. So read, read, read, read, read as much as possible, not just to gain knowledge, but for the practice of reading, seeing how other people write and really just read anything.
Leigh Arredondo 28:58
Yeah. What's your favorite thing to read? What are you reading right now?
Laura Costantino 29:02
What am I reading right now? I'm reading a novel Clara in the sun. Kazuo Ishiguro, Clara in the sun. I saw I usually read in three formats. I read on paper, ebook and audiobook, usually all three at the same time, but right now I don't have a physical book.
Leigh Arredondo 30:21
Nice. there were a whole lot of questions about this. And so gonna go ahead and ask about finding a mentor. And I hear this in UX in general all the time. But from your perspective, and from what, you know, good advice for finding a mentor. And let's start there. Good advice for finding a mentor in UX writing?
Laura Costantino 30:51
Yeah, I definitely think this is a bit of a hard question. And I, I would be interested in learning a little bit also like what you think, but for me, you know, there's definitely like some platforms out there that can be used, and they have a have a function in my opinion, but I think, you know, more kind of
Leigh Arredondo 31:18
very platforms. You mean websites like ad? lib?
Laura Costantino 31:21
Yeah. ADP, least UX, coffee, ours? Those are two they're coming to mind right now. I think there is something else called Design buddies. But I think, you know, for me, I would really like to get more of like a long term mentoring relationship, even just for myself, right for someone to like, mentor me. And so I think, you know, sometimes, like companies have their own programs, definitely bigger companies do within the company. Yeah, within the company. And then sometimes it's a matter of just, I don't know, really, like ask asking people kind of like reaching out, I, so far, haven't had a ton of luck. But I definitely have mentors. Actually, one of my mentors is a former manager. Yeah, yeah, I always try to like relationships going as much as like, as I can, I think, you know, my use of LinkedIn. Like I said before, for me, it's all about like, building connections and community. And so I see mentoring as a part of that, for sure. I also think, you know, in my head, I think about mentoring in a number of ways, like, There are mentors that I've had in my careers that were like, people, I kind of, like I aspired to be like them. And, you know, maybe they were like VPS, or senior directors, and they were kind of like, a few meetings, you know, it's like a certain type of like relationship. And then I also have people who are considered more like peer mentors, right, like people who are going through the same stuff, I'm going to people I also met online, honestly, some of that more, you know, co workers, maybe not necessarily your teammates, because you want the same space, right to be able to talk. But people in like I said, like similar roles, maybe senior level of careers. And then for me, as a mentor myself, I, you know, I want to think about the mentor mentee relationship as also like, you know, something valuable for both. So I, a while ago, listen to an episode of The Brene Brown podcast, with the guests. Her name is Patrice Corden, and she's a director, a virgin and an executive coach. And she was speaking about reverse mentorship, praise or the value of like, the relationship between Junior and sort of like senior members of the team. So I think about mentorship and a lot of different ways for
Leigh Arredondo 34:11
Yeah, yeah, I agree. I think mentorship is got benefits both ways. For sure. I've always been a big proponent of it. And I have done a lot of it. I think you've you hit on something that I want to highlight here for folks, because one of the things you talked about is meeting people and creating relationships with people. And even if it's online, somehow actually connecting with people versus going to LinkedIn and finding someone who you know, does something that that is related to what you want to do and sending out get, you know, connecting on LinkedIn and asking them if you could, you know, meet with them to give them advisor, whatever, you know, I get asked that so often, and these are people who I don't know, I have no connection with whatsoever. And it's not that I don't care, I care about a lot of people. But I also have limited time, right. And so whereas I also get asked by people I know, and to have a coffee or a conversation with someone they know, or, you know, recently did this for a friend's daughter, who's finishing up the HCV program at U DUB. So I think it's really important for people to realize that you do need to have some kind of connection with someone for it to be for that to be successful. And you can make connections with people online slack is a great way, a great place to do that. I see people really kind of getting to know each other in Slack groups. There's various UX slack groups, there are also UX groups on LinkedIn. Those are some of the examples that that I would throw out there for folks.
Laura Costantino 36:05
Yeah, I agree with you. And actually, that that's very, very true. And some of the people I am today, like even friends with, even though maybe I never met in real life, but that I consider friends are people who I met on LinkedIn, but like you say, because you know, I post something, and they reply, and then I would reply, and so really building Yeah, I think building that conversation before kind of like call the messaging is super important.
Leigh Arredondo 36:37
I agree. Yeah. Yeah. We have time for one last question. And so, and I like this one, what does the career trajectory look like for UX writer? From your perspective, you know, what do you think the next steps in your career are?
Laura Costantino 36:56
Yeah, I think, you know, from from what I see out there, that trajectory is actually still being defined. But I am very excited to hear, you know, people who started in content and are becoming like UX director VPs of design. So I really think, you know, the, the sky's the limit, to To be honest, in terms of what the trajectory could be. For me in particular. I'm, yeah, honestly, like, I'm not sure. But like, I would say, next step, people's management, I think, yeah, I've been an individual contributor my entire career. So if I think about like, next step without maybe going, you know, 10 years from now or whatever, I would, I think, like really like to have an opportunity to do manage people, because I enjoy mentoring so much. And I want to see how you know, how applicable that can be in people's manager position. Yeah.
Leigh Arredondo 38:04
What do you think about the idea of managing multiple disciplines within UX? I mean, the UX discipline, but specialties managing folks in multiple specialties. Design Research has coming from a writing back.
Laura Costantino 38:19
Yeah, I mean, I think, you know, in general, like the, I think the skill of like managing people can be like applicable and to a lot of different situation. I do think content, people are also like, very uniquely position to understand visions, and narratives. And like I was saying before, I also think there is, in no way a connection between content content, strategy content, UX writing, and product management, because content people do often actually think about, like the big picture. And like we were saying, Before, you know, it is also about thinking about the whole like, user journey, but almost like even beyond that, like the entire experience. And so I do think content people are like, uniquely busy also, in day to day life. We collaborate with the other disciplines all the time. So we kind of like also know, just as much as I think UX designers, we'd know what our struggles are, we know what their struggles are, and kind of like same with research. Yeah.
Leigh Arredondo 39:31
Yeah. That's great. Thank you so much for all of your fantastic insights. I definitely want to make sure that people know that they can follow you on LinkedIn and so go ahead and maybe you want to spell your name
Laura Costantino 39:50
Yeah, I can I can spell it. It's a you are a so it's just like Laura but because I'm originally from Italy, I say Our and then my last name Constantino. So it's C o s t a n t i know. Thank you so much. It was like such a pleasure talking to you today.
Leigh Arredondo 40:14
Yeah. Thank you. I hope you enjoy this episode, I wanted to share with you some resources that Laura shared with me about UX writing. There is a book strategic writing for UX by Tori Padma year ski. And I want to note that I interviewed Tori Padma year ski, and we talked about UX writing, and strategic writing for UX in Episode 33. There's another book called Content Strategy for the web by Kristina Halvorson, another book called cultivating content design by Beth Dunn, then a couple of websites working in content.com, and then a Slack group content and UX, which you can find out more about at content and UX dot Borg. If you enjoyed this episode. I would love to know you can connect with UX cake on LinkedIn, Instagram and Twitter. And also please share this podcast with anyone that you know who might enjoy it that really helps us reach more people with this content. Bye for now.