How YOU Can Think Up The Next Big Thing

What an inspirational book. If you consider yourself an 'idea person' but are waiting until you think up the 'next big thing' to take action on your ideas, you need to read this book! This book could help anyone though, because it turns out that what you need to come up with the 'next big thing' is curiosity, empathy, and imagination, and we all have the ability to cultivate those.
Some of my fave insights:
- Curiosity - Distraction reduces exploring our curiosity, and keeps us in our 'filter bubble'
- Empathy - whoever gets closest to their customer wins
- Imagination - are we so reliant on data that we become risk averse?
Curious? Read this book!
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Hunch: Turn Your Everyday Insights Into The Next Big Thing