Design Innovation Starting With (the right) Constraints

Most designers will say they produce better designs when they have constraints. And yet, the guidelines we use to kick-off design thinking & innovation sessions typically encourage thinking outside the known constraints.

This article by Lisa Kay Solomon showcases a great tool to use for understanding 'loose' vs. 'tight' constraints, and how to frame those constraints so you get not only big ideas, but the most effective big ideas.

Moments of Impact: How to Design Strategic Conversations That Accelerate Change