LEIGH ALLEN-ARREDONDO
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Strategize Like a UX Pro

5/19/2017

 
If you're interested in getting more strategic with your UX, or helping your product or UX team get more strategic, you've got to read this book. Jaime Levy is an industry veteran who knows what the hell she's talking about. And that's putting it lightly!

In this book, Jaime walks you through the process she uses with her clients, beginning with customer discovery and competitive analysis techniques, identifying unique opportunities, running experiments using lean methodologies, and mapping user actions to meaningful metrics. These methods work for enterprise as well as start-ups, and anyone can glean valuable insights for creating better products - that people want.
UX Strategy: How to Devise Innovative Digital Products that People Want

UX PROCESS: THE UX BRIEF

3/1/2013

 
Having worked with dozens of companies in my design career I've gotten to see as many different approaches to project management as there are projects. Some work better than others. (Waterile, anyone? That's some hybrid of agile and waterfall methods, but I digress.)  Across the board what I often see is a lack of a structured approach to planning the UX part of the project specifically.

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